On-page SEO is everything you control on your own pages — titles, headings, content and structure — to help search engines understand and rank them. You don’t need to be an expert; you just need the basics right.
Page titles and meta descriptions
Each page has a title (the clickable headline in search results) and a meta description (the summary beneath it). Make each one unique, descriptive, and focused on what that page is about — including the words a customer would actually search. They strongly influence both ranking and whether people click.
Headings and structure
Use one clear H1 (the main page heading) and logical H2/H3 subheadings. This isn’t just tidy — it tells search engines and AI how your content is organised, and it makes pages easier for humans to scan.
Useful, clear content
- Write for people first, naturally including the terms they search.
- Answer real questions directly — great for both readers and AI search.
- Give each main service its own focused page rather than cramming everything onto one.
- Keep it genuinely helpful; thin or padded content doesn’t rank.
The supporting details
Add descriptive alt text to images (helps accessibility and image search), use clean, readable URLs, link sensibly between your own pages, and make sure the page is fast and mobile-friendly. None of it is complicated — it just needs doing consistently.
Get these basics right and you’ve done most of what matters on the page. Want it handled properly across your whole site? See our SEO service or get a website audit.
FAQ
What’s the difference between on-page and off-page SEO?
On-page is what you control on your own site (titles, content, structure). Off-page is mostly about earning links and mentions from other trustworthy sites.
How many keywords should I use on a page?
Focus each page on one main topic and write naturally. Stuffing keywords hurts more than it helps — clarity and usefulness win.
Do I need a plugin for on-page SEO?
An SEO plugin helps manage titles and meta descriptions, but the fundamentals — clear content and structure — matter most.
