Elimination Communication Babies is Papamoa author Rebecca Larsen’s home for elimination communication (EC) — gentle infant potty learning from birth to toilet independence. Parents come for clear guidance, her book and video course, shop resources, and a community that treats EC as a normal part of family life.
The brief
Delivering a modern site that loads fast, ranks cleanly, sells books and courses without friction, and stays fully owned by Rebecca — not locked to a platform she doesn’t control.
What we did
- Full site rebuild — custom web design & development covering home, shop, course, about, testimonials, blog, FAQ, contact and legal pages
- Content & URL migration — brought across existing material and set redirects from legacy paths so visitors and search equity land on the new site
- Commerce-ready structure — clear paths from education into books, ebooks, the video course and merch
- SEO, AEO & AI-readiness — titles, meta, schema, sitemap,
llms.txt, plus analytics and Search Console foundations (SEO / AEO/ GEO) - Client-owned stack — domain, hosting and code under Rebecca’s accounts; Cloudflare delivery for speed worldwide; practical CMS so she can keep publishing
Why it matters
ECB isn’t a generic parenting brochure. It’s a Papamoa creator’s knowledge hub — education first, shop second — built so parents can find answers and act on them. The rebuild gives Rebecca a durable digital home for that work, and shows how Te Puke Digital (the web arm of Vector Group Charitable Trust) delivers client sites that are fast, findable and genuinely theirs.