The Vector Group Charitable Trust is the umbrella charity behind the whole network. The brief was a digital platform that genuinely reflects its mission — building community resilience through empowerment and collaboration — in a way that feels professional, but also warm and personal.
What we did
We took a custom-design approach: a clean interface with a calming palette and intuitive navigation that makes the Trust’s initiatives easy to find and understand. Behind it sits a robust, custom content management system that lets the Trust manage and display detailed project information — from the grassroots Grow Te Puke initiative to the Troppo programme — in one unified hub where the community can learn, engage and find resources in a single place.
Proven results: the Trust holds a 5.0-star Google rating and an engaged online community of 11,000+ followers — real people praising its youth space and initiatives. The website we built gives that hard-earned, grassroots credibility a findable, AI-readable home, so funders, partners and locals discovering the Trust online immediately see the trust it has already earned. A live example of our local SEO and AI-search work making real-world reputation visible.