GEO (generative engine optimisation) makes your business visible inside AI search. When someone asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews a question, those engines answer by quoting sources they can read and trust. Te Puke Digital builds your site so it’s one of them — readable, structured, and clearly the authority on what you do.
This is the newest and fastest-moving part of search, and most businesses (and most agencies) aren’t doing anything about it yet. That’s the opportunity: get your AI-readiness right now, while your competitors are invisible to the engines more and more of your customers are asking.
What’s included
- AI-readiness audit — can ChatGPT, Gemini, Perplexity and Google AI Overviews actually read and cite you?
llms.txtauthoring — a clean, purpose-built file that tells AI crawlers exactly who you are and what you offer.- Structured data & quotable answer blocks — content formatted the way AI engines like to lift it.
- Entity & brand-clarity optimisation so LLMs describe your business accurately and consistently.
- FAQ & definition formatting that maps to how people ask AI questions.
- Monitoring — tracking how AI engines describe and cite your business over time.
How it works
We start by testing how today’s AI engines see you — what they say about your business, and whether they can read your site at all. We then fix the foundations (clean structure, schema, an llms.txt), reshape key content into the clear, quotable answers AI engines favour, and sharpen your brand’s “entity” so you’re described accurately. Then we keep watching as the engines evolve.
Why it matters
A growing share of searches never reach a traditional results page — the answer is generated by AI, and the user never clicks through to ten blue links. If AI engines can’t read or trust your site, you simply don’t exist for those users. GEO protects your visibility as search shifts from “links you click” to “answers you’re quoted in”.
Who it’s for
Forward-thinking Bay of Plenty businesses that want to stay visible as customers move to AI search, anyone who’s noticed AI tools describing their business wrongly (or not at all), and businesses that want a genuine edge while competitors stand still.
Frequently asked questions
What is GEO and how is it different from SEO?
SEO optimises for traditional search results pages; GEO optimises for AI-generated answers in tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. The foundations overlap, but GEO adds structure, clarity and signals built specifically for how AI engines read and cite sources.
What is an llms.txt file?
It’s a simple text file at your domain that gives AI crawlers a clear, curated summary of your business — like robots.txt, but for large language models. Done well it helps AI engines describe you accurately; done badly (or auto-generated) it leaks clutter.
Why does AI search matter for my business?
Because more and more customers get their answer straight from an AI tool and never visit a results page. If you’re not readable and citable, you’re invisible to them — GEO future-proofs your visibility.
Can you check what AI says about my business right now?
Yes — that’s the first thing we do. We test how the major AI engines describe and cite you today, which usually reveals some surprising (and fixable) gaps.
Want to be the answer AI gives? Get in touch, or see our website & AI-readiness audit and SEO services.